Livelihood is providing people and communities with a steady income in order to sustain their daily needs and live with dignity. The focus on Livelihood for Lopez group communities is by establishing social and enterprise development institutions that are dedicated to building the nation from below through entrepreneurship, education, and community development and rehabilitation.
This is Livelihood, The Lopez Way.
Managing the Marketing Function
Marketing is a challenging role. Exact product or service specifications need to be designed and then brought to retailers, distributors, and salesmen to package and promote these in the best places with a pricing strategy that matches the customers’ capacity and willingness to buy. Although businesses do have dedicated marketing people engaging with customers and competitors, the marketing function is not theirs alone. In its broadest sense, marketing is about creating and accumulating customers and is everybody’s concern in the organization—from the R&D to the Operations Group to the front desk receptionists, cashiers, chefs, waiters, and other service people.
This course shall focus on the Marketing Function as it serves the overall business strategy. It will be discussed in relation to the seven Ps which the enterprise will orchestrate to engage competitors and gain customers.