ABS-CBN helps arm Filipinos with relevant information to stop the spread of disease through its “Ligtas Pilipinas sa COVID-19” campaign on radio, TV and online.
The campaign features videos and other promotional materials aimed to educate the public about COVID-19 so they may protect themselves and their loved ones against the deadly virus.
The materials have been airing or posted across all ABS-CBN platforms for the past weeks in both traditional and new media.
The topics covered by the information campaign include proper hand washing, proper cough etiquette, and social and physical distancing. It also provided helpful tips on what to do during a self-quarantine, how to take care of PUIs (patients under investigation), and explained the difference between a PUI and a PUM (patient under monitoring), and more. It reminded the public not to spread fake news about COVID-19 and guided them in spotting false information.
Aside from videos, ABSCBN also released art cards that grabbed the attention of netizens. Among these are memes using scenes from popular Star Cinema movies like “One More Chance,” “Four Sisters and a Wedding” and “Alone Together.”