Getting Your Point Across with Branding and Marketing in the Arts and Culture

In the changing world of the 21st century, the arts and culture are called to tap into new platforms and take on new mechanisms to engage its public. To date, information and graphic design coupled with social media and online platforms allow for a more dynamic, easier and wider access to information. How then do individuals and institutions in the field of art and culture adapt?

Getting Your Point Across with Branding and Marketing in the Arts and Culture

In the changing world of the 21st century, the arts and culture are called to tap into new platforms and take on new mechanisms to engage its public. To date, information and graphic design coupled with social media and online platforms allow for a more dynamic, easier and wider access to information. How then do individuals and institutions in the field of art and culture adapt?